Naked eye 3D technology will become a new channel to replace the profitability of VR content
Announcer:Sara Chang  Time:2018-08-08

On ChinaJoy 2018, naked-eye 3D has become one of the most eye-catching products in the smart hardware and home entertainment segments. During the exhibition, Wang Hao, vice president of KDX3D business group, was interviewed at 87870 network. He talked about how the naked eye 3D brought the next change to the display industry and shared some layout plans of KDX in 3D and VR/AR.


       Wang Hao said that KDX Composites Group was established in 2001, focusing on “building a world-class platform based on advanced polymer materials”. KDX owns three core businesses: new materials, intelligent display platforms and carbon fiber. Among them, the intelligent display platform covers the popular cutting-edge display technologies such as naked-eye 3D and large-screen touch display.


The core principle of the naked-eye 3D technology is achieved by a cylindrical lens and software interleaving algorithm. Layer of the terminal display screen, adding a layer of self-developed KDX optical display coating material, The light emitted by the luminescent layer is refracted by the lenticular, A parallax is generated in a human perspective to achieve a stereoscopic image.


Wang Hao said: "Whether it is using VR / AR or naked eye 3D, the core needs of users are to find new experiences, everyone needs to play new things. VR brings immersive scenes and environments, but requires the use of helmets; naked-eye 3D display technology (classified to intelligent display) breaks through the limitations of the screen, restores reality, and sees the world with both eyes. ”


At present, KDX has cooperated with many video platforms and game developers on content-based cooperation. It has provided a standard SDK for content partners to achieve naked-eye 3D effects. The principle is like adding one in the original video and game. The lens generates two kinds of left and right images, which make the images interlace in the human brain to form a visual difference, and finally present a 3D stereoscopic effect in front of everyone's eyes.


“I am very happy to work with various developers. Any content based on 3D model display, games and video can be combined with our technology. We can provide standard SDK interface and complete solution for 3D display", Wang Hao said


For the naked eye 3D industry, Wang Hao also shared some industry reports and forecasts with us. “According to a third-party survey report, in the next three years, there will be tens of millions of terminals with 3D functions, accounting for more than 10% of the smartphone market share. This is also in line with our expectations, whether OLED or full screen, Today, smartphones have little difference in display. Vendors will introduce new technologies in pursuit of differentiation, and AR and 3D display technologies will become a highlight in the next few years, thus facilitating users to replace new phones."


       Finally, Wang Hao shared the layout and strategic planning of kdx in the naked eye 3D field.

       At present, kdx's naked-eye 3D technology can be applied to a variety of screens, including 55-inch, 65-inch, 86-inch displays for multi-user use, and a large 3:3 55-inch screen. The splicing screen can be used for exhibitions in different occasions such as cinemas and shopping malls. In addition, there are screens for personal terminals, including desktops and notebooks for 15.6-inch and 24-inch, as well as mobile phones and tablets for all major models.

       “In addition to building a hardware ecosystem, we also have a naked-eye 3D content collaboration platform that brings together video platforms and game developers and other content producers to publish 3D content through the platform. There are currently hundreds of naked-eye 3D games online. , also introduced our technology to a number of APP."


       Finally, Wang Hao shared the layout and strategic planning of kdx in the naked eye 3D field.

At present, kdx's naked-eye 3D technology can be applied to a variety of screens, including 55-inch, 65-inch, 86-inch displays for multi-user use, and a large 3:3 55-inch screen. The splicing screen can be used for exhibitions in different occasions such as cinemas and shopping malls. In addition, there are screens for personal terminals, including desktops and notebooks for 15.6-inch and 24-inch, as well as mobile phones and tablets for all major models.

       “In addition to building a hardware ecosystem, we also have a naked-eye 3D content collaboration platform that brings together video platforms and game developers and other content producers to publish 3D content through the platform. There are currently hundreds of naked-eye 3D games online. , also introduced our technology to a number of APP."